When it comes to advertisements on a poster or billboard, bigger isn't necessarily better as most of them are rehashed, lame or trash. But this one, this one for a new UK TV programme, is just ingenious. Okay, so the programe's a rehash, but but that's besides the point. Dare I say, I even got confused with the 3D perspective of it, and momentarily thought the men were stuck on figures. Perhaps the most marvellous marketing magic is that the advert's actually torn and tattered at the bottom. Just look at that.
And the true magic's all in the attention to detail as even the grey wall colour behind Richie's only exposed hand matches the real wall colour behind the poster. Boy it looks like those two comedians are going to fall off the page! Sweet. All the more perilous for hanging over London Underground tracks.
I know, the original Minder was not a comedy show and these guys aren't comedians... that is unless Shane Richie said he was an actor. :0)